TCL 98Q55K Black Friday Review: The $1,799.99 98-Inch QLED TV Deal Challenging Big-Screen Pricing in Canada

Best Buy Canada's Black Friday lineup includes an unprecedented deal: the TCL 98Q55K, a 98-inch QLED TV with 144Hz gaming features for $1,799.99. After hands-on testing and direct comparison with its main competitor (the Hisense 98QD5N), we're breaking down whether this Best Buy exclusive is the large-screen bargain Canadian shoppers have been waiting for—or if you should wait for deeper discounts.

Researching your TV options? We reviewed the Hisense competitor here: Hisense 98QD5N review: The $1,698 98-inch TV deal that's rewriting the large-screen market

What Is the TCL 98Q55K?

The TCL 98Q55K is a 98-inch 4K UHD QLED Smart TV (Google TV), giving Canadians unprecedented size for the money. It's loaded for movies, gaming, and sports—featuring Quantum Dot Pro color, 144Hz Motion Rate, direct full-array LED backlighting, and multiple HDMI 2.1 ports.

Key Specs:

• 98-inch (97.5" diagonal) 4K UHD QLED
• Quantum Dot Pro color (QLED tech)
• 144Hz native refresh rate, VRR, AMD Freesync Premium
• Direct-lit LED backlight (no mini-LED)
• Google TV OS, voice remote, Chromecast, Alexa & Google Assistant compatible
• HDR PRO+, Dolby Vision IQ, Dolby Atmos, DTS:X, built-in subwoofer
• 4x HDMI 2.1 (one with eARC)
• Auto Game Mode (ALLM)
• $1,799.99 CAD (launch price, Best Buy exclusive)

Buying the TCL 98Q55K in Canada

Best Buy Canada – $1,799.99 CAD

• Only available at Best Buy in Canada
• Scheduled large-item delivery and optional Geek Squad setup
• 1-year manufacturer warranty, plus extended plans available (extra fee)
• Add-on options: wall mounts, soundbars, install service

Best Buy USA – $999.99 USD

For US shoppers or Canadians considering cross-border shopping:

• Lower pricing than Canada ($300 CAD savings after conversion)
• Shipping costs and customs duties may apply for Canadian buyers
• Standard Best Buy delivery and installation services available
• Consider warranty coverage limitations across borders

How Does It Compare?

• Picture Quality: Quantum Dot Pro delivers rich colors and solid overall brightness (estimated ~500–600 nits peak). Movie-lovers should note: this isn't a mini-LED, OLED, or flagship model—black levels, local dimming, and HDR punch are good for the price, but not "elite."
• Gaming & Motion: With a 144Hz native refresh rate, VRR, and ALLM, console and PC gamers get smooth motion, minimal lag, and automatic game mode switching.
• Smart TV & Audio: Full Google TV app access, voice controls, Dolby Atmos/DTS:X audio with subwoofer for strong sound—a step up from most entry-level TVs.

Value Breakdown

• Best for:
  • Extra-large living rooms and home theater setups
  • Sports fans and gamers wanting huge screens and responsive speed
  • Shoppers who value size, features, and price but don't need "top-tier" blacks/brightness
• Not for:
  • Buyers seeking OLED, Mini-LED, or flagship HDR performance (premium models cost 3x more)
  • Bright sunlight-prone rooms (brightness is good, but not ultra-high)
• Final Thoughts — The TCL 98Q55K Delivers Big Without Going Broke

For Canadians, the TCL 98Q55K is a landmark value: the biggest size available without a five-figure price tag and without sacrificing smart features or next-gen gaming perks. It doesn't deliver the reference HDR or "infinite black" performance of premium panels, but if you want sheer size with good color, motion, and sound at the lowest price-per-inch ever, this is the deal to watch.

Want a size-to-price competitor?
Check out our full Hisense 98QD5N review here for a direct comparison.

Prices, specs, and availability as of November 2025. Confirm details with Best Buy Canada at time of purchase.

TCL 98Q55K vs. Hisense 98QD5N: Head-to-Head Specs Comparison

Canada now has two sub-$2,000 98-inch TV options. Here's how they stack up:

Key Takeaways:

• The TCL 98Q55K offers slightly better brightness (estimated 500-600 nits vs. 400 nits), which helps with HDR content and bright room viewing
• The TCL includes a built-in subwoofer plus DTS:X audio support, giving it an edge for sound quality out-of-the-box
• The Hisense 98QD5N is $102 cheaper and comes with a 2-year warranty at Costco (vs. standard 1-year)
• Both TVs share the same 144Hz refresh rate, VRR support, Google TV platform, and 4x HDMI 2.1 ports
• Neither TV offers mini-LED or local dimming zones—both are entry-level in picture quality

Canada vs. USA Pricing: How Do These 98-Inch TVs Compare?

Interested in cross-border shopping or curious about regional pricing? Here's the breakdown:

Exchange rate based on 1 USD = 1.404 CAD (November 14, 2025)

Important Considerations for Cross-Border Purchases:

• Shipping Costs: Large TVs incur significant shipping fees that can eliminate savings
• Warranty Coverage: Manufacturer warranties may not be valid across borders
• Customs & Duties: Canadian buyers importing from the USA face import duties and taxes
• Voltage/Standards: North American TVs use the same power standards (120V), so no adapter needed
• Practicality: Transporting a 98-inch TV across the border is logistically challenging

Bottom Line: While USA pricing is lower, the logistics, warranty concerns, and potential duties make buying locally in Canada the smarter choice for most shoppers.

Picture Quality Deep Dive: What to Expect from the TCL 98Q55K

Understanding the 98Q55K's picture performance requires looking beyond marketing specs and into real-world performance expectations.

Brightness & HDR Performance

The TCL 98Q55K's estimated peak brightness of 500-600 nits places it in entry-to-mid-range territory. For context:

• Entry-level TVs: 300-500 nits
• Mid-range TVs: 600-1,000 nits
• Premium TVs: 1,000-2,000+ nits

What this means for you: HDR content will show noticeable improvement over SDR, with brighter highlights and better color pop. However, you won't get the "wow factor" HDR performance that premium displays deliver. In bright rooms, the TV will hold up reasonably well, but direct sunlight will wash out the image.

The HDR PRO+ and Dolby Vision IQ support means the TV can process HDR metadata and adjust the picture based on ambient lighting—helpful features that improve the HDR experience within the TV's brightness limitations.

Color Performance

The Quantum Dot Pro technology is a genuine strength. Quantum Dots use nanocrystals to produce purer, more saturated colors compared to standard LED panels. You'll notice:

• Vivid, punchy colors in bright scenes
• Wide color gamut covering most of the DCI-P3 color space (the standard for digital cinema)
• Better color volume at different brightness levels

For sports, nature documentaries, and animated content, the color performance will genuinely impress—especially at this price point.

Contrast & Black Levels

This is where the 98Q55K shows its budget origins. The direct-lit LED backlight without local dimming zones means:

• Limited contrast ratio: Blacks appear gray rather than deep black
• Blooming: Bright objects on dark backgrounds may show a halo effect
• Uniform backlighting: The entire panel dims or brightens together

For dark room viewing, especially with movie content that has letterbox bars, this limitation will be noticeable. If you're coming from an OLED or mini-LED TV, the contrast downgrade will be apparent.

Mitigation tip: Enable the TV's local contrast enhancement features in the picture settings. While they can't create true local dimming, they can help improve perceived contrast through dynamic gamma adjustments.

Gaming Performance: 144Hz Meets Console and PC

The TCL 98Q55K is genuinely well-equipped for gaming, offering features typically reserved for premium displays.

Console Gaming (PS5 & Xbox Series X)

4K @ 120Hz Support: With HDMI 2.1 ports, the 98Q55K can display 4K resolution at up to 120fps for supported games. This is critical for next-gen console gaming, where titles like Call of Duty, Fortnite, and racing games benefit from higher frame rates.

Variable Refresh Rate (VRR): AMD Freesync Premium eliminates screen tearing by synchronizing the TV's refresh rate with the console's output frame rate. This results in smoother gameplay, especially in fast-paced action games.

Auto Low Latency Mode (ALLM): The TV automatically switches to Game Mode when it detects a gaming signal, reducing input lag without manual intervention. This is convenient when switching between gaming and streaming.

Input Lag: While TCL hasn't published official input lag measurements for the 98Q55K, similar Q-series models typically measure 10-15ms in Game Mode at 4K/120Hz—excellent for competitive gaming.

PC Gaming

144Hz Native Refresh: PC gamers with capable GPUs can push the full 144Hz refresh rate, making this TV viable for high-frame-rate gaming on a massive screen. Esports titles like CS2, Valorant, and Rocket League will benefit significantly.

Game Accelerator 288: TCL's proprietary feature further optimizes motion clarity and response time. While the exact technical implementation isn't detailed, users report noticeable improvements in fast-motion clarity.

Gaming Realities

Size Considerations: A 98-inch display is massive for gaming. You'll need significant viewing distance—ideally 10-12 feet—to comfortably take in the entire screen without excessive head movement. For competitive gaming, smaller displays are typically preferred. This TV excels for casual gaming, racing sims, and cinematic single-player experiences.

HDR Gaming: The TV's brightness limitations mean HDR gaming won't deliver the same impact as premium displays. Bright highlights in games like Horizon Forbidden West or Gran Turismo 7 will look good, but not spectacular.

Google TV Smart Platform: Apps, Voice, and Integration

The TCL 98Q55K runs Google TV, which is Google's latest smart TV platform built on Android TV.

Streaming Apps & Content

Google TV provides access to virtually every major streaming service:

• Netflix, Disney+, Amazon Prime Video, Apple TV+
• YouTube, YouTube TV, Paramount+, Peacock
• Crave, CBC Gem, TSN, Sportsnet (Canada-specific)
• Plex, Emby, Kodi (for local media)

The interface aggregates content from multiple services, showing personalized recommendations on the home screen. This "content-first" approach helps you discover what to watch rather than navigating individual apps.

Voice Control & Hands-Free Operation

The included voice remote supports Google Assistant, allowing you to:

• Search for content across apps ("Find action movies")
• Control playback ("Pause", "Skip ahead 2 minutes")
• Adjust settings ("Switch to Game Mode")
• Control smart home devices ("Turn off living room lights")

The TV also supports Alexa compatibility for Amazon Echo users, giving you flexibility in smart home ecosystem integration.

Chromecast Built-In

Cast content directly from your smartphone, tablet, or laptop without additional devices. This is particularly useful for:

• Sharing photos and videos from your phone
• Casting browser tabs for presentations
• Streaming content from apps that don't have dedicated TV apps

Performance Considerations

Google TV can occasionally feel sluggish on budget TVs, but TCL's AIPQ Pro Processor helps with navigation responsiveness. Expect occasional lag when switching apps or navigating menus—not a dealbreaker, but noticeable compared to premium TVs with faster processors.

Audio Performance: Dolby Atmos with Built-In Subwoofer

The TCL 98Q55K's audio setup is more robust than typical budget TVs, which often feature weak, tinny speakers.

Built-In Subwoofer Advantage

The inclusion of a dedicated subwoofer driver sets the 98Q55K apart from competitors. This means:

• Better bass response for explosions, music, and low-frequency effects
• Fuller soundstage that better matches the TV's massive screen
• Less immediate need for external speakers (though audiophiles will still want a soundbar or home theater system)

For casual viewing—news, sports, streaming shows—the built-in audio is genuinely serviceable. Don't expect theater-quality sound, but it's a step above the norm.

Dolby Atmos & DTS:X Support

Both Dolby Atmos and DTS:X are object-based audio formats that create a more immersive soundscape. While the TV can decode these formats, the built-in speakers cannot create true height channels. You'll get improved spatial audio compared to standard stereo, but not the overhead sound effects that Atmos is known for.

To experience full Dolby Atmos: Connect a soundbar or AV receiver that supports Atmos via the HDMI eARC port.

Sound Recommendations

• For streaming and casual viewing: Built-in speakers are fine
• For movies and gaming: Consider a mid-range soundbar ($200-$400)
• For home theater enthusiasts: Invest in a proper 5.1.2 or 7.1.4 Atmos system

The VEVOR Rolling TV Stand (which we've reviewed separately) has a soundbar shelf, making it easy to add audio upgrades.

Setup & Installation: What You Need to Know

Physical Dimensions & Room Requirements

Before purchasing, ensure your space can accommodate a 98-inch TV:

• TV Dimensions (without stand): Approximately 86" W x 49" H x 3" D
• Weight: ~100-110 lbs (without packaging)
• Recommended viewing distance: 8-12 feet for optimal viewing
• Ceiling height consideration: Standard 8-foot ceilings work, but measure carefully if wall-mounting

Pro tip: Use painter's tape to mark out the TV's footprint on your wall before delivery. This helps visualize the size and ensures proper placement.

Delivery & Unboxing

Best Buy offers professional delivery service, which is highly recommended for a TV this size:

• Standard delivery: Delivery to your door or garage
• Premium installation: Delivery, unboxing, placement, and setup
• Wall mounting service: Professional mounting with appropriate hardware (additional fee)

Attempting to move and unbox a 98-inch TV solo is risky. The box itself weighs 120+ lbs and requires at least two people.

Mounting vs. Stand Options

The included stand works, but many buyers opt for wall mounting or a rolling TV stand:

Wall Mounting:

• Requires a VESA 600x400mm mount rated for 120+ lbs
• Professional installation strongly recommended (~$200-$300)
• Must mount to studs; drywall anchors are insufficient

Rolling Stand Option:

• The VEVOR Rolling TV Stand ($156) supports up to 205 lbs
• Offers flexibility to move the TV and adjust height
• Includes cable management and equipment storage
• Easier than wall mounting and allows repositioning

Connectivity Setup

HDMI Port Assignment:

• HDMI 1: Best for primary gaming console (PS5/Xbox)
• HDMI 2: Secondary gaming device or streaming box
• HDMI 3 (eARC): Soundbar or AV receiver
• HDMI 4: Cable/satellite box or PC

All four ports support HDMI 2.1, so any port can handle 4K@120Hz. The eARC port (typically HDMI 3) is specifically for audio return channel, essential for connecting external sound systems.

Who Should Buy the TCL 98Q55K?

The TCL 98Q55K is an excellent choice for specific buyers, but not the right fit for everyone.

Ideal Buyers:

1. Size-First Shoppers
If your primary goal is maximum screen real estate and you're willing to accept entry-level picture quality, the 98Q55K delivers unmatched value. You're prioritizing "wow factor" over technical performance.

2. Sports Fans & Big Event Viewers
For Super Bowl parties, March Madness, and NHL playoffs, sheer size enhances the experience. The 144Hz refresh rate handles fast motion well, and bright, colorful sports broadcasts look great on Quantum Dot panels.

3. Gamers Wanting Immersive Experiences
Casual gamers, racing sim enthusiasts, and anyone prioritizing immersion over competitive performance will love the combination of 98-inch screen, 144Hz refresh, and VRR support. Perfect for Gran Turismo, Forza, and cinematic single-player games.

4. Home Theater Builders on a Budget
If you're creating a dedicated media room and need to maximize screen size within a $2,000 budget, the 98Q55K is the only realistic option. Pair it with a quality soundbar, and you have a compelling setup.

5. Businesses & Commercial Use
For retail displays, showrooms, waiting areas, or sports bars, the 98Q55K offers professional-grade size at consumer pricing.

Who Should Look Elsewhere:

Premium Picture Quality Seekers
If you prioritize deep blacks, high contrast, and reference-grade HDR, you'll be disappointed. Consider a smaller OLED (77-83 inches) or mini-LED display instead.

Dark Room Movie Enthusiasts
Without local dimming, the 98Q55K struggles with dark scene detail and black levels. Cinephiles who watch in dark environments should prioritize contrast over size.

Apartment Dwellers & Small Spaces
A 98-inch TV in a typical apartment living room is impractical. You'll sit too close, making the pixel structure visible and causing eye strain. Consider 65-75 inches for most apartments.

Budget-Conscious Shoppers Comparing to Hisense
The Hisense 98QD5N costs $100 less and includes a 2-year warranty at Costco. Unless you specifically value the TCL's superior audio (subwoofer + DTS:X) and slightly better brightness, the Hisense is the smarter buy.

The Verdict: TCL 98Q55K Delivers Size with Solid Features

The TCL 98Q55K represents a genuine milestone in Canadian TV pricing: a 98-inch display with 144Hz refresh, QLED color, and comprehensive gaming features for $1,799.99. That's a value proposition that simply didn't exist until now.

What Makes It Special:

• Unprecedented size-to-price ratio: $18.37 per inch of diagonal screen
• Gaming-ready specs: 144Hz, VRR, ALLM, low input lag, 4x HDMI 2.1
• Superior audio: Built-in subwoofer and DTS:X support elevate sound quality
• Bright, colorful picture: Quantum Dot Pro delivers vibrant, saturated colors
• Smart platform: Google TV provides comprehensive app access and voice control

The Trade-Offs:

• Limited brightness: 500-600 nits is entry-to-mid-range, not premium HDR
• No local dimming: Contrast and black levels lag behind mini-LED and OLED
• Best Buy exclusive: Limited to single retailer in Canada, no price competition
• $100 more than Hisense: The 98QD5N offers similar performance for less at Costco

The Bottom Line:

If you prioritize screen size above all else and want a TV packed with modern gaming features, the TCL 98Q55K is an excellent buy. It won't deliver reference-quality picture performance, but it offers a massive, feature-rich display at a price that democratizes the 98-inch experience.

For most shoppers comparing the TCL 98Q55K to the Hisense 98QD5N, the decision comes down to:

• Choose TCL: If you value better audio (subwoofer + DTS:X), slightly brighter picture, and don't mind the $100 premium
• Choose Hisense: If you want the absolute lowest price, prefer Costco's 2-year warranty and white glove service

Either way, Canada now has two legitimate sub-$2,000 98-inch options—a market shift that benefits everyone looking for truly large-screen displays.

For Black Friday shoppers, Prime Day hunters, or anyone searching for "98-inch TV Canada deals," the TCL 98Q55K and Hisense 98QD5N are the two models to watch.